A touch
of nature

It is all about balance

Relaxed and natural, with soft light and a soothing atmosphere – that’s how the rooms of today and tomorrow feel. In collaboration with 13&9 Design and Fractals Research, Wever & Ducré developed the new SHEDDA fractal: a unique pendant light based on fractal patterns that have been proven to support health and well-being. Alongside it came SHEDDA, a variation of SHEDDA fractal: More streamlined in form, equally soft in light.

SHEDDA 1.0

SHEDDA 1.0

SHEDDA 2.0

SHEDDA 2.0

SHEDDA fractal 1.0

SHEDDA fractal 1.0

SHEDDA fractal 2.0

SHEDDA fractal 2.0

Relaxing like a walk in nature...

JUST INDOORS. 

Over millions of years, our eyes have evolved with the structures of nature. That's why fractal patterns - like those found in trees and clouds, rivers and mountains – lie within our “visual comfort zone”. Looking at them reduces stress, improves cognitive performance, and boosts well-being - much like a walk in the forest. The scientifically grounded design of SHEDDA fractal brings nature’s health-promoting effect indoors: a mosaic of light and shadow that soothes both the eyes and the mind

„An important finding from our psychological research is that even a short exposure to fractal patterns can reduce stress by up to 60 percent.“
Prof. Dr. Richard Taylor
Head of Fractals Research
Visualisierung

Visualisierung

Slow lighting, slow living

WHEREVER YOU WANT

Lobby or living room, office or educational institution, from restaurant to yoga studio:
The design of the SHEDDA series – especially with the unique lighting design of SHEDDA fractal – conveys serenity and calm in any space.
Whether for a professional environment or your own home, choosing SHEDDA or SHEDDA fractal is a choice for greater awareness and well-being in life.

13&9 Design

Once again, the Austrian design collective 13&9 Design let its inspiration run wild for a series of exclusive products for Wever & Ducré

And the results are impressive: three product families (SHEDDA, MIRRO and DRO) that could not be more different from one another but still show unmistakeable parallels. Just like the creative minds behind 13&9 Design. Since 2013; Martin Lesjak (Architect and CEO of INNOCAD architecture) and Dr. med. univ. Anastasija Lesjak (CEO and Creative Director of 13&9 Design) have been developing projects in the fields of lighting, acoustics, furniture, textile accessories.

In 2017, they founded ScienceDesignLab with Fractals Research. With more than 350 publications, Richard Taylor is a pioneer in fractals research. ScienceDesignLab's mission is create science-informed, human-based fractals for application in the built environment. Which played a big part in the development of SHEDDA and especially SHEDDA fractal.

So, what’s the design duos secret recipe? Modularity, compatibility. Flexibility, and change. „We want to strengthen the connection between the product and the user. “ Numerous awards and publications around the world underline the success of the philosophy followed by 13&9 Design.

Dr. Richard Taylor

HEAD OF FRACTALS RESEARCH

 

 

Physicist, psychologist, and artist Richard Taylor is Professor and Head of the Physics Department at the University of Oregon and Director of Fractals Research. With over 350 publications, he explores the impact of fractal patterns in nature on human well-being. His interdisciplinary work bridges science and art and has been featured by the BBC, the Guggenheim Museum, and the Nobel Foundation.

Transition? Smoooth

 

 

The Fractal perforation technology enables the immersive lighting design of the SHEDDA fractal, transforming the ceiling into a sea of glowing particles. Alternatively, the minimalist SHEDDA offers equally delicate, indirect lighting – without any patterned shadow effects.
Tip: Combining multiple luminaires in either version creates a seamless transition across the entire illuminated area.

Find your balance

 

 

Both SHEDDA fractal and SHEDDA feature phase-cut dimming, are made of aluminium, and are available in the Colornetwork shades “feel jade!” and “live simple!”.
Thanks to the perfect balance of function, form, and colour, the entire space can be designed to feel modern and clean, yet calm and natural.

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